Synopsis

Hair wellness cannot be just a promise; it must be a measurable and demonstrable reality. In the cosmetic industry, providing concrete evidence to substantiate claims about hair care products is essential. However, testing can present challenges, particularly in understanding the effects on hair in both wet and dry states, as each phase reveals unique insights that influence overall performance. Additionally, the diverse characteristics of hair, from fine and delicate strands to thick, voluminous curls, play a significant role in its wellness, with each aspect contributing to the comprehensive well-being of the fiber.
To address these challenges, the use of an innovative technology becomes necessary, enabling the collection of extensive data and the development of robust protocols for analysis. This allows for gathering multiple insights into all the signs of hair wellness in a single analysis. Key indicators of hair health such as texture, color, shine, and structural integrity are measured, ensuring a balance between efficacy and sensorial features. The new advanced tool patented by Etichub is essential in providing comprehensive scientific support to tackle the complexities of the haircare world, ensuring reliable and objective evidence to substantiate every claim. A science-based approach to hair wellness is thus promoted, prioritizing measurable and substantiated results.