SUN, SEA, SAND AND A SPLASH OF SENSORIALITY
11:00 - 11:30
November 28, 2017
Recently, the cosmetic industry has also faced the world of sensory analysis, increasingly aware of the importance of offering the consumer a sensory experience that meets explicit expectations, demands and promises as much as possible. Knowing what consumers perceive and ‘feel’ is the first step in order to get effective business feedback. Finding out the sensory nature of a cosmetic allows not only to not disappoint the consumer but also to present the product in all its potential. This trend has also overwhelmed sun products, inducing companies to improve their performances, making them more enjoyable, functional and sensory-pleasing. Some studies highlighted the main negative sensory aspects of sun products and indicated the consumer expectations about them. Persuasive sensoriality can also influence the dose and frequency of application, translating into greater efficacy. Improving the sensory impact of a sun product can therefore enhance its effectiveness, in favor of the same cosmetic functionality and sales.
- Simona Varesi ISPE, Institute of Skin and Product Evaluations
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