Synopsis

“The beauty industry is moving through a moment of deep transition. By 2040, climate shifts will influence everything from ingredient sourcing to product claims. Biotech and AI are already reshaping how innovation happens, while changing global values are putting people, not just products, at the center of the conversation. To map what the future might look like, the BEAUTYSTREAMS Future Collective – a cross-disciplinary team that includes experts in biotech, AI, sociology, psychology, dermatology, and sustainability – used the PESTEC framework (Politics, Economics, Society, Technology, Ecology, and Culture). The result is a plausible vision of the road ahead, one built on both scientific progress and evolving social needs. Join Michele Superchi and Elisa Ferraro from BEAUTYSTREAMS at Making Cosmetics 2025 (November 19) for a forward-looking discussion about where beauty is headed next. They’ll unpack: • How environmental realities are rewriting standards and expectations. • How technology is transforming creativity, performance, and personalization. • How shifting values are redefining what beauty and wellness truly mean. This isn’t just about predicting the future – it’s about preparing for it.

Lingua della presentazione: English