PROTELAN line, surfactants for gentle rinse-off solutions
Time: 11:00 - 11:20
Date: 23 Novembre 2023
Theatre: Teatro 2
Consumers are moving away from basic hair cleansing routines, recognising that healthy hair starts with healthy scalp. This led to a demand for more innovative product formats and benefits, with multistep routines to help address their specific needs and concerns. It is therefore important to understand this evolving market to offer products that will meet the new consumer’s expectations. Surfactants are among the most used cosmetic ingredients in several applications, mainly in rinse-off products. With PROTELAN line, amino acid-based anionic surfactants, Zschimmer and Schwarz offers a gentle solution to support specific performance not only on the skin but also on the hair.