IT: I consumatori si aspettano sempre più che i prodotti di make-up coniughino alte prestazioni, naturalità e sostenibilità misurabile. Tuttavia, ottenere un’eccellente fedeltà del colore, resistenza al trasferimento, stabilità e sensorialità in formulazioni di origine naturale rimane una sfida importante. Questa presentazione esplorerà le principali tendenze formulative che stanno plasmando il futuro del make-up e discuterà come le strategie di gestione dei pigmenti possano contribuire a colmare il divario tra sostenibilità e performance. Attraverso casi studio pratici su fondotinta, i partecipanti scopriranno come sistemi W/O innovativi possano garantire un’accuratezza cromatica superiore, una lunga tenuta e un profilo ambientale significativamente migliorato, senza rinunciare alle aspettative dei consumatori.

ENG: Consumers increasingly expect color cosmetics to combine high performance, naturality, and measurable sustainability. Yet achieving excellent color fidelity, transfer resistance, stability, and sensoriality in naturally derived formulations remains a major challenge. This presentation will explore the key formulation trends shaping the future of make-up and discuss how pigment management strategies can help close the gap between sustainability and performance. Through practical foundation case studies, attendees will discover how innovative W/O systems can deliver superior color accuracy, long-lasting wear, and a significantly improved environmental profile without compromising consumer expectations.

Consumers increasingly expect color cosmetics to combine high performance, naturality, and measurable sustainability. Yet achieving excellent color fidelity, transfer resistance, stability, and sensoriality in naturally derived formulations remains a major challenge. This presentation will explore the key formulation trends shaping the future of make-up and discuss how pigment management strategies can help close the gap between sustainability and performance. Through practical foundation case studies, attendees will discover how innovative W/O systems can deliver superior color accuracy, long-lasting wear, and a significantly improved environmental profile without compromising consumer expectations.