IT: La bellezza coreana sta ridefinendo il concetto di healthy aging, spostando l’attenzione dalla correzione dei segni visibili dell’invecchiamento alla salvaguardia della salute cutanea a lungo termine e delle performance biologiche della pelle. Questa presentazione esplora il concetto emergente di K-Longevity, mettendo in luce le principali tendenze di consumo che stanno plasmando il mercato: Glass Skin 2.0, Post Spicule Skincare e Overall Skin Longevity. Attraverso queste tendenze, analizzeremo come i consumatori siano oggi alla ricerca di una pelle più forte, resiliente e dall’aspetto sano. Infine, scopri tre concept formulativi innovativi firmati Lucas Meyer Cosmetics, pensati per tradurre queste tendenze di ispirazione coreana in soluzioni skincare ad alte prestazioni per i consumatori di domani.

ENG: Korean beauty is redefining healthy ageing by shifting the focus from correcting visible signs of ageing to preserving long-term skin health and biological performance. This presentation explores the emerging concept of K-Longevity, highlighting the key consumer trends shaping the market, including Glass Skin 2.0, Post Spicule Skincare and the Overall Skin Longevity. Through these trends, we will examine how consumers are seeking stronger, more resilient and healthier-looking skin. Finally, discover three innovative Lucas Meyer Cosmetics formulation concepts designed to translate these Korean-inspired trends into high-performance skincare solutions for tomorrow’s consumers.

Korean beauty is redefining healthy aging by shifting the focus from correcting visible signs of aging to preserving long-term skin health and biological performance. This presentation explores the emerging concept of K-Longevity, highlighting the key consumer trends shaping the market, including Glass Skin 2.0, Post Spicule Skincare and the Overall Skin Longevity. Through these trends, we will examine how consumers are seeking stronger, more resilient and healthier-looking skin. Finally, discover three innovative Lucas Meyer Cosmetics formulation concepts designed to translate these Korean-inspired trends into high-performance skincare solutions for tomorrow's consumers.