Designing for success – How to create great packiging

14:40 - 00:00
November 28, 2017

Drew Smith, founder and Creative Director of Smith Lumen, will illustrate their successful and award-winning approach to new product development and packaging design.
Using many examples and case histiories his talk will cover how to help increase sales and build long term brand value through understanding and connecting with the consumer.
Topics covered will include insight driven innovation, the creative development process and the changing role of packaging in building relationships with consumers.


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