Wise Ingredients Award
Where ingredient science takes the spotlight
Celebrating the raw brilliance behind B2B cosmetic innovation, from breakthrough actives to proven efficacy and high-performance formulation heroes.
About the competition
A stage for the science consumers never see.
The Wise Ingredients Award is a major moment for B2B cosmetic science, shining a light on the innovation that happens long before a product reaches the retail shelf.
It recognises the ingredients, technologies and formulation breakthroughs that help brands create products with stronger claims, better textures, measurable results and a more compelling story.
From last year’s competition
A look back at the moments behind the award.
Award categories
Three ways to stand out.
Best Active Innovation
For the next generation of active ingredients
This category focuses on cutting-edge science and novelty in active ingredients designed to improve or support the skin’s biological function.
What the jury looks for
- True biochemical innovation
- Unique sourcing, including biotechnology or specialist botanicals
- Novel mechanisms of action
- Advanced extraction techniques
Best Proven Efficacy
For ingredients with the data to back their claims
Innovation matters, but proof matters too. This category honours ingredients supported by rigorous scientific evidence and measurable results.
What the jury looks for
- Robust clinical trials
- In vivo and in vitro testing
- Clear statistical data
- Visible, measurable performance
Best Performance Ingredients
For the functional heroes of formulation
This category celebrates the ingredients that transform the formulation experience, from texture and stability to sensory impact and sustainability.
What the jury looks for
- Improved texture, feel or application
- Greater formulation stability
- Advanced emulsifiers, sensory modifiers or texturisers
- High-performance alternatives to microplastics or silicones
Why enter?
Put your ingredient in front of the people shaping cosmetic innovation.
Showcase the science, proof and performance behind your ingredient.
Stand out within a highly focused B2B cosmetics audience.
Celebrate the technical work that drives better finished products.
Enter the competition
Think your ingredient deserves the spotlight?
Express your interest in entering the Wise Ingredients Award and take the first step towards showcasing your innovation at Making Cosmetics.