Trendy formulating for the Conscious Consumer
Time: 12:30 - 12:50
Date: 21 November 2019
Theatre: Orange 2
Consumers are increasingly paying attention to brands’ environmentally-friendly practices and supporting those that have a positive impact on the earth. Rather than relying on brands for their wellbeing, consumers now demand ethical value and naturally healthy ingredient alternatives.
Provital meet the needs of the conscious consumer offering ethical propositions:
Kerascalp™: The today´s hair care well-being, for tomorrow´s hair care well-aging.
Hydrafence™: The science and awareness behind hydration.
Eye’fective™: The essence of natural white flowers for multifunctional eye care.