Advanced formulations, efficacy evaluations and claim-support strategies

Time: 10:00 - 10:30

Date: 25 November 2020

Theatre: Turquoise 2

In the era of modern cosmetics, it is no secret that make-up products play huge social and psychological roles. The recent transformation from pure decoration products to highly functional formulas has made it necessary on the one hand, the evolution of the formulation strategy, and on the other hand the search for experimental efficacy protocols in support of new performance and functionality claims. We will describe the instrumental, clinical and sensorial methodological approach that can be used for formulation and efficacy studies to back up new product formulation claims.


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