A path through the Jungle- Meeting Consumer Demands with SYNETH™

Time: 15:40 - 16:00

Date: 21 November 2019

Theatre: Orange 3

 

It`s a jungle out there!

Finding a path through the jungle of claims and attributes is not easy in today’s market. “Sun damage, pollution, minimizing pores, providing anti-oxidants, wrinkles, reducing dark spots and puffiness” ….  Imagine how confused the consumers are!

Getting it right at the beginning as research shows, that greener, more versatile and sustainable ingredients are very much on the consumer`s wish list.

Addressing both Market Demands and Consumer Needs.

SYNETH™ offers the ability to create virtually any application with a single, naturally derived chemistry that addresses the environmental concerns of your greenest consumers. A complete tool kit that strikes the perfect balance between functionality, aesthetics, and mildness to provide the basis for your applications

Speakers

  • Ann Steinmann Lonza AG

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