2026 Edition
The Red Carpet
The exclusive showcase for your innovations at Making Cosmetics 2026.
Prestige Showcase
Capture the attentionof industryprofessionals.
This initiative is designed for those looking to increase visitor traffic to their stand, or to that of their local partner, as well as for those wishing to strongly promote the efficacy and scientific benefits of a flagship ingredient or key product. The project is particularly valuable for international companies represented by an Italian distributor, as well as for finished product manufacturers who need to stand out in the market, giving their solutions independent, high impact visibility.
About the Red Carpet
Where innovation and creativity meet.
Following the success of the previous edition, the Red Carpet returns as the reference showcase for companies that want to highlight their innovations and present projects, ingredients or products capable of generating a tangible positive impact.
It is not simply an exhibition. It is a dedicated space for those developing intelligent production models, celebrating excellence and building measurable innovation within the sector.
Premium Services
What the package includes
Illuminated Showcase
An illuminated showcase with a security lock to physically present your flagship product.
Personalised Graphics
A dedicated layout that clearly illustrates the formulation, benefits and special characteristics.
Dedicated Web Page
Digital presence on the official event portal, either Making Cosmetics or In Vitality.
QR Code Integration
A QR code on the display totem, allowing visitors to download your electronic brochure directly.
The Ideal Commercial Amplifier
A tailored strategy for your brand
Second Opportunity
Offers an exceptional second opportunity for positioning to those who have launched a new ingredient but did not have time to be included in the TechFocus programme.
Reach Multiplier
Strengthens the communication reach and visual impact of companies already featured in the TechFocus or LabFocus technical programmes.
Competitive Advantage
Provides a crucial competitive advantage to companies entered in the Wise Ingredient Award that want to stand out clearly from the competition.
Submit your application
Turn your vision into a standout feature: book your Red Carpet today and give excellence the showcase it deserves.
Applications will be assessed by a selected committee of industry experts. Submit your proposal now and seize the opportunity to give your company greater visibility.