Making Cosmetics 2026
Discover the features shaping the future of beauty.
From sustainable innovation and sensory experiences to live demonstrations, awards and product showcases, discover the spaces that bring Making Cosmetics to life.
01
Recognition
Awards
Awards and experiences designed to celebrate excellence, research, creativity and the most innovative solutions contributing to the evolution of the cosmetics industry.
Award
Wise Ingredients
The award celebrating excellence and innovation in cosmetics. Three categories assessed by a scientific jury with one objective: to put the spotlight on those shaping the future of the industry.
Sustainability focus
Green Dream
Become a driving force for change. Join a concrete initiative that showcases your sustainability achievements and positions your company as a green leader in the industry, strengthening your presence within this prestigious showcase dedicated to responsible ingredients and products.
Sensory experience
iSense
Transform your fragrance into an experience to remember. A sensory journey in which olfactory experts guide visitors through stories and emotions, connecting your company with an immersive and memorable experience.
02
Experiences in action
Live Demos
Live demonstrations that allow visitors to see formulations, processes and technologies in action, turning innovation into a tangible and engaging experience.
Hair Lab Experience
iVision
Discover the first Made in Italy format dedicated to formulation strategies and innovation in hair colouring and hair care. Live demonstrations, application tests and analysis of the latest trends present the complete journey, from raw material to finished product.
Live demonstrations
LabFocus
Showcase the value of your company through live demonstrations designed to give innovation a tangible form. An exclusive opportunity to see solutions in action, understand their practical value and explore emerging market opportunities.
Production in action
Making Pack Live
Step into the heart of cosmetics manufacturing. An exclusive area where visitors can observe machinery, processes and technologies in action, following the journey that transforms a formula into a finished product.
03
Visibility and engagement
Showcasing
High visibility spaces designed to present ingredients, ideas and brand identities through experiences that capture attention and leave a lasting impression.
Prestige showcase
Red Carpet
Our most prestigious showcase. A unique platform for highlighting ingredient innovation, increasing brand visibility and strengthening corporate identity through a true moment of distinction.
Soapture Masterpiece
Soapture
Soapture is an artistic initiative that brings together fragrance, soap formulation and sculpture. As both the symbol and award of the multisensory iSense experience at Making Cosmetics Milan, it celebrates craftsmanship and the cosmetic science behind luxury soap.