Hair Lab Experience
iVision
2026
An immersive experience dedicated to innovation in hair care, hair colouring and hair styling, where formulation, application and performance come to life in real time.
What is iVision
Where formulation becomes an experience.
iVision is the first Made in Italy format dedicated to formulation strategies and innovation in the hair colouring, hair care and hair styling sector.
A technical and interactive space where visitors can observe live formulation development, application testing and performance evaluation.
A journey that takes visitors from raw material to finished product, combining research, application and sensory perception.
Presented by
iVision 2026
Participating companies.
Discover the companies taking part in iVision 2026 and explore expertise, ingredients and formulation innovation within the Hair Lab Experience.
The iVision journey
From raw material to performance.
Follow the creative and technical journey that transforms ingredients and formulation expertise into tangible and measurable hair care, hair colouring and hair styling solutions.
Raw material
The formulation takes shape
Ingredients, raw materials and formulation strategies become the starting point of the creative process.
Application
The formula meets the hair
Texture, colour and product behaviour are observed through applications and tests on hair strands.
Performance
The result becomes visible
Application performance, visual results and sensory characteristics complete the journey.
The live experience
Three ways to experience the heart of hair innovation.
Technical & Scientific Session
Formulation development
A session dedicated to creating a hair colouring, hair care or hair styling formula, presented through the formulation process and a technical and scientific approach.
- Ingredient selection
- Role of raw materials
- Formulation strategy
- Technical development of the formula
Application & Marketing Session
Application and sensory testing
Previously developed formulations are applied and evaluated on hair strands to observe product behaviour, results and sensory perception in practice.
- Live application testing
- Colouring tests
- Sensory evaluations
- Visual and instrumental performance
Full Lab Experience
From formula to performance
The complete experience combines formulation development and application, showing the entire journey from creating the formula to assessing the final result.
- Formula creation
- Application on hair strands
- Performance evaluation
- Analysis of the final result
Inside the laboratory
Research moves beyond the laboratory and connects with visitors.
iVision comes to life around a fully equipped laboratory bench, designed to show the work that takes place before the finished product in a clear and practical way.
Different types of hair strands make it possible to observe applications, colour tests and sensory evaluations in a technical yet accessible environment.
Hair innovation in focus
Material, colour, science and transformation.
Why experience iVision
Watch innovation happen.
Gain a closer understanding of the ingredients, formulations and technologies that drive hair innovation.
See first hand how a formula is developed, applied and evaluated.
Discover how research and formulation translate into visible and sensory results.
Why take part
Bring innovation, expertise and formulation to the heart of the experience.
iVision creates a space where companies, professionals and visitors can come together through practical demonstrations, research and applied experimentation.
Visibility
Strengthen company visibility in an increasingly competitive and constantly evolving sector.
Interaction
Engage directly with clients and partners in a technical, dynamic and highly specialised environment.
Showcase
Showcase raw materials and formulations through practical demonstrations and applications.
Experience
An immersive experience that brings together science, practice and sensory perception.
iVision 2026
Discover how hair innovation comes to life.
Step into the iVision laboratory and follow the journey that transforms a raw material into formulation, application and performance across hair care, hair colouring and hair styling.