The circle of opposites
iSense
2026
An olfactory and relational journey that transforms networking into an immersive experience, where light and shadow, precision and intuition, business and emotion come together.
The iSense experience
A new way to experience networking.
iSense was created to build memorable connections between companies, professionals and visitors through a sensory experience with strong visual and emotional impact. A project designed to enhance brands, ingredients, formulations and relationships within an elegant, surprising and highly professional setting.
Participating Companies
The Protagonists of 2026
What is iSense?
Where opposites become connection.
iSense is a special format created to transform a trade show presence into a deeper, more engaging and more memorable experience.
At the heart of the project is the power of perception: fragrances, lights, textures, gestures and conversations become tools to communicate the value of a brand and create new opportunities for connection.
It is not just a showcase. It is a narrative space where aesthetics, science and business meet through a refined and contemporary language.
Visual world
An experience shaped by atmosphere, matter and connection.
2025 edition
2025 winner.
The people behind this success
From left to right:
- Maurizio Dall’Anese • Judge
- Giacomo Valorz • Artist
- Massimo Novati • CFF
- Annalisa Betti • Judge
- Ermano Picco • Judge
The pillars of the experience
Three dimensions to create memorable connections.
Sensation
A language that speaks through the senses
iSense enhances the evocative power of fragrance and perception, creating a setting where visitors experience the brand before they even hear its story.
What makes the experience special
- An immersive and recognisable atmosphere
- Olfactory and visual cues
- A memorable visitor experience
- An emotional connection with the brand
Connection
Networking becomes a shared experience
The project creates more fluid, natural and engaging opportunities for interaction, encouraging valuable conversations between companies, buyers, formulators and industry professionals.
What creates value
- Greater interaction with visitors
- More qualified conversations
- Stronger relationship building opportunities
- A more distinctive company presence
Identity
An elegant stage for telling your brand story
iSense gives companies a refined narrative space, capable of turning ingredients, products and values into a coherent and impactful brand experience.
What the brand can communicate
- Innovation and research
- Creativity and formulation
- Sensory and distinctive values
- A premium presence at the event
Why take part?
Bring your brand into an experience that people remember.
Take part in iSense
Let your brand be perceived, remembered and chosen.
Discover how to take part in iSense 2026 and transform your presence at Making Cosmetics into an experience that generates attention, dialogue and new connections.