Nowadays, the consumers have become more aware of the environment. The exponential increase of natural and sustainable cosmetic brands in recent years is a proof of that. The cosmetic users are much more educated and critical, and they rely on brands who transmit values they can trust: they look for formulations which are natural, as well as produced with minimal impact to the environment. Can we cosmetically make the skin feel good? Can we do it in a conscious way, respecting the skin, its microbiome, and the planet at the same time? During the present difficult times, emotional beauty has become more necessary, as the stress of our lifestyle has increased. We introduce KANNABIA SENSE, an innovative, natural, and sustainable active ingredient which makes possible to achieve a cosmetic that makes you feel good, and therefore, it makes you look better.