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Quality, efficacy and innovation: key factors for successful cosmetic brands

15:30 - 17:30
November 28, 2017

Communicating values means communicating the ‘reason for being’ a given Company.

Every single brand must therefore be able to convey a whole set of values representing not only the uniqueness and quality of a specific product, but also its usefulness and the gratification it produces. 

This conference will allow participants to deepen their understanding of some successful company brands  from the cosmetic industry (both raw materials and finished products), as well as start up companies, associations and technical journals.

 

Chairman: Marinella Trovato, SISTE

 

Costruire un brand, un capitale su cui investire

Prando Prandi, Consulente Marketing CEC

 

Storie di brand extension tra Innovazione e Qualità di marca

Marco Oliva , Direttore Ricerca & Sviluppo Manetti & Roberts SPA

 

Le buone idee fanno grande l’azienda ma vanno sviluppate e difese

Alessandro Filippini, CEO Phenbiox SRL

 

La dura vita del terzista dietro le quinte di marchi di successo

Luigi Miori , Direttore Tecnico e Socio Fondatore Areaderma SRL

 

REACH, EUROPE : the final countdown

Andrea Maltagliati , Product manager personal care Zschimmer & Schwarz Italiana

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