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Athbeauty: Cosmetics across sport, workout for the cosmetic formulator

13:00 - 13:20
November 29, 2017

Outdoor sport, fitness, athletic workout is progressively emerging as key element to achieve a state of wellbeing to contrast urban induced frenetic living. Thus, global consumer requests products able to attend its active lifestyle; “Active Beauty” is becoming a new trend.

Waterproof and sweatproof cosmetics are a first need. However cosmetic can also be strictly braided to fitness; cosmetic products can be designed to protect skin from pollutants, pool water and sweat, whereas sport generated body temperature and blood circulation increase can booster cosmetic efficacy.

It is provided a guide to help the formulator to orientate in this panorama.

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