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Following a record on-site attendance and highest number of advance registrations – the overall reaction to the change of venue was indeed very positive from exhibitors and visitors alike.

 

For the first year, we have given attention to the regions – as expected the visitors mainly come from Lombardia and Emilia Romagna, activities will be taken in consideration for 2017 to increase attendance from overall regions with focus on North-centre Italy. Interesting is the increase of international attendees even if the content has remained mostly in Italian language.

 

 

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Calculations showing individual count and re-entry are shown below as well as the overall attendance. These allow for comparisons to be made between successive Making Cosmetics and Formula Cosmetics over the years.

 

Exhibitor Summary

 

  2013 2014 2015 2016
Number of Exhibitors 43 60 77 98
Not including stand sharers

 

Unique Visitor Attendance Summary by Year

(Excluding: exhibitors and speakers)

 

2013 2014 2015 2016  
Day 1 (November) 491 740 624 925
Day 2 (November) 209 315 438 786
Visitors returned on Day 2 189 170 259
Combined 2-Day Attendance 700 1,244 1,232 1,970  

 

Overall Onsite attendance

Exhibitors      Speakers      Pre-Reg. Visitor       Onsite Reg. Visitor

Day 1               415                  30                     707                              217

Day 2               458                  22                    542                              244

 

Visitors Summary

(Excluding: exhibitors and speakers)

 

  2013 2014 2015 2016
Number of Unique Visitors 700 1055 1062 1,711
Not including re-entries